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Mobile apps on behalf of 46 building societies
29.
Mar
2016

Electronic membership card app A digital membership card provides many advantages to building societies and their members. Contemi has been in charge of developing the apps which will soon be available to half a million Norwegian home owners.

A new era in communication

The new digital member card is developed by Boligbyggelagenes Partner (BBLP) on behalf of the owners, 46 Norwegian building societies. The director of business development in BBLP, Jon R. Grimsbo, considers the digital membership card to represent a new era for communicating with the members.

The apps contain more than just a digital membership card. It’s a digital solution providing access to the information and benefits available to our members, on a mobile platform. These benefits are the key for the members, where they gain a bonus through purchase. When purchasing an item at one of our suppliers, they achieve a bonus directly in the app. This bonus can be withdrawn as cash or goods at any time. In our opinion, using this app will lead to a greater awareness of the benefits, and value of being a member. It was inevitable to bring these benefits to our members through their smartphones, and we expect this service to be continuously improved, says Jon R- Grimsbo.

A dynamic platform

There were never any doubts to BBLP that a digital member card was necessary in the future market for building societies. They drafted an extensive specification of demands and are very pleased by the results Contemi has delivered. – We wanted a digital service for smartphones where todays offers and services are available. At the same time, the apps have been built on a dynamic platform, and continues to be in further development. Our cooperation with Contemi has been good and professional throughout the process, and their delivery is on par with our expectations. 2016 will be an exciting year, where we gain experience and learn what this service leads to in every aspect, says the leader of BBLP.

Goal for the first year: 200.000 users

Boligbyggelagenes Partner offers services within insurance and loyalty programs, in addition to negotiating valuable supplier agreements for their members. With the new digital card, it will be easier for the building societies to promote new housing projects and associating services. – With this app, it will be easier to offer new services and to share information. Each building society uses the Sitecore platform to publish their content, and achieves a greater flow of information and lower costs. It will be exciting to see how many members take use of the card, of course, but we are confident in reaching 200.000 users within the first year, says Grimsbo.

Goodbye, plastic card

BBLP expects that the traditional plastic card will eventually be fully replaced by the digital membership card for smart phones. Above other advantages, the cost of production and distribution of membership cards will be drastically reduced. Lower production costs are positive, but the most important aspect is that the services and member benefits are available to the building societies and their members in a far more efficient manner. Considering the advantages achieved over a period of time, there are no doubts that this is a profitable investment, says Jon R. Grimsbo.

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